Senior Internet Marketing Developer - Brand | Cool Marketing
February 2006 through Present
Since joining Brand | Cool, I have been responsible for defining web technology solutions for our clients, with a focus on finding the level of technology appropriate to the client and their needs, and then delivering on the promise. In addition to building websites, I have been responsible for the technical aspects of pay-per-click campaigns integrated with custom landing pages and contact forms, print-click integrations (for example, a seat drop card that drove visitors to the client's website to provide contact information), email newsletters, and numerous website-related projects.
Brand | Cool's website solutions have ranged from simple five- to eight-page static websites based on Dreamweaver templates, to larger semi-static sites built on PHP or ASP includes, to sophisticated websites driven by the Drupal content management system. Most of our website deliveries are intended to support re-branding efforts. Examples include:
- Three sites (all based on the Drupal 6 platform) are scheduled to be delivered by the end of January 2009. One will be a large, content-heavy site for a major regional accounting firm, which will be managed by the client after launch. The other two will be simple sites affording the ability for a Florida-based realtor to post available properties to the web.
- Tesselaar USA Newsroom and the YourEasyGarden blog (both launched November/December 2009) were created to support North American marketing efforts for Australia-based Anthony Tesselaar Plants. Both sites use Drupal 6, and were designed to share as much back-end functionality and design as the hosting situation would cost-effectively allow. Brand | Cool manages both of these sites, which will be receiving continuous upgrades as required to support the primary marketing mission.
- Children's Institute (delivered Spring 2009): Built using Drupal 6, and handed over to the client so they could complete the task of populating the site's content. Content on the site is currently managed by the client, who have launched a blog in one area of the site without assistance from Brand | Cool.
- Bivona Child Advocacy Center (delivered Spring 2009): Our first site out the door using Drupal 6, this website incorporates the Ubercart 2.x module to support donations and the sale of fund-raiser tickets (not to mention promotional tchotchkes).
- First Exchange Bank (delivered February 2009): This was Brand | Cool's second Drupal 5 site. It incorporates many features in common with the Turner Engineering website, in a leaner design intended to accommodate users with less bandwidth and smaller screens.
- Cross Material Handling (Summer 2008): Again, this site supported a complete re-branding effort. It was delivered using an outside contractor with whom the client had an existing relationship, via that contractor's proprietary content mananagement system. I defined requirements and managed delivery of the site, which includes customizable meta tags and is maintainable by the client.
- Turner Engineering (Summer 2008): Brand | Cool's first site based on the Drupal 5 platform. It incorporates a custom content type to showcase Turner's design projects, as well as a richly-textured design and several pages customized using the Panels module. The goal was to dispel the misapprehension among potential partners and clients that Turner was too small to handle large jobs.
- THRIVE (delivered summer 2007): Built on the Drupal 4.7 platform, this was the first time Brand | Cool built a site from scratch that was driven by a content management system. The original delivery also integrated a promotional newsletter, which ran for one year and is now archived on the site.
- GRIPA (Summer 2007): This was a re-launch of their previous website, intended to provide a platform for new branding and improve their ability to communicate with both physicians and the public. The GRIPA website combines Dreamweaver templates with ASP includes, and incorporates VBScript-based contact forms with integrated spam-exploit mitigation. In addition to training the client to maintain pages on the site using Adobe Contribute, we incorporated a means to let them edit the ASP includes that provide navigation.
- RTEmd (2007, updated Spring 2009): A totally new website intended to support a strategic change in corporate focus. Brand | Cool provided Dreamweaver templates and associated graphics, as well as about half of the initial site content, and the remainder was implemented by the client. The website combines Dreamweaver templates with PHP includes to allow for simpler navigation updates.