Resume
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Employment History
Senior Internet Marketing Developer - Brand | Cool Marketing
February 2006 through Present
- Three sites (all based on the Drupal 6 platform) are scheduled to be delivered by the end of January 2009. One will be a large, content-heavy site for a major regional accounting firm, which will be managed by the client after launch. The other two will be simple sites affording the ability for a Florida-based realtor to post available properties to the web.
- Tesselaar USA Newsroom and the YourEasyGarden blog (both launched November/December 2009) were created to support North American marketing efforts for Australia-based Anthony Tesselaar Plants. Both sites use Drupal 6, and were designed to share as much back-end functionality and design as the hosting situation would cost-effectively allow. Brand | Cool manages both of these sites, which will be receiving continuous upgrades as required to support the primary marketing mission.
- Children's Institute (delivered Spring 2009): Built using Drupal 6, and handed over to the client so they could complete the task of populating the site's content. Content on the site is currently managed by the client, who have launched a blog in one area of the site without assistance from Brand | Cool.
- Bivona Child Advocacy Center (delivered Spring 2009): Our first site out the door using Drupal 6, this website incorporates the Ubercart 2.x module to support donations and the sale of fund-raiser tickets (not to mention promotional tchotchkes).
- First Exchange Bank (delivered February 2009): This was Brand | Cool's second Drupal 5 site. It incorporates many features in common with the Turner Engineering website, in a leaner design intended to accommodate users with less bandwidth and smaller screens.
- Cross Material Handling (Summer 2008): Again, this site supported a complete re-branding effort. It was delivered using an outside contractor with whom the client had an existing relationship, via that contractor's proprietary content mananagement system. I defined requirements and managed delivery of the site, which includes customizable meta tags and is maintainable by the client.
- Turner Engineering (Summer 2008): Brand | Cool's first site based on the Drupal 5 platform. It incorporates a custom content type to showcase Turner's design projects, as well as a richly-textured design and several pages customized using the Panels module. The goal was to dispel the misapprehension among potential partners and clients that Turner was too small to handle large jobs.
- THRIVE (delivered summer 2007): Built on the Drupal 4.7 platform, this was the first time Brand | Cool built a site from scratch that was driven by a content management system. The original delivery also integrated a promotional newsletter, which ran for one year and is now archived on the site.
- GRIPA (Summer 2007): This was a re-launch of their previous website, intended to provide a platform for new branding and improve their ability to communicate with both physicians and the public. The GRIPA website combines Dreamweaver templates with ASP includes, and incorporates VBScript-based contact forms with integrated spam-exploit mitigation. In addition to training the client to maintain pages on the site using Adobe Contribute, we incorporated a means to let them edit the ASP includes that provide navigation.
- RTEmd (2007, updated Spring 2009): A totally new website intended to support a strategic change in corporate focus. Brand | Cool provided Dreamweaver templates and associated graphics, as well as about half of the initial site content, and the remainder was implemented by the client. The website combines Dreamweaver templates with PHP includes to allow for simpler navigation updates.
Web Developer (Freelance)
September 2002 through September 2003
- ASP and HTML development and project estimation assistance for Fairport-based Internet marketing firm. Details in confidence on request. (Hourly freelance.)
- With a partner, designed and implemented a cheap, lightweight storefront site using Access 97 and XSSI. (Fixed-bid freelance.)
- Provided information design, PHP and HTML development services for a Rochester-based IT consulting firm. Details in confidence on request. (Hourly freelance.)
- Lead a team charged with developing a feature-rich, member-maintainable web-presence for The August Group (http://augustgroup.org/). My role included leadership, specification, design, and PHP development for the PostNuke content management system. (Pro-bono.)
- Developed a dynamic presentation layer library in PHP, as a re-implementation of a previously completed ASP/VBScript application. See http://antikoan.com/phppl/index.php for a sample. Work was originally undertaken on spec for a startup consulting company; corporate identity shown at the sample address has been fictionalized.
- Developed reusable form-handling and email alert libraries in PHP (ported from previously completed ASP/VBScript code) for a provider of secondary school coaching clinics. (Hourly freelance.)
Consultant / Senior Consultant - Spherion Corporation
Web development and information technology consulting. (See also below.)
Intermittent engagements from December 2001 through April 2003
- Technical Implementation Specialist for a personnel management system: Working as the primary Spherion technical resource in implementation and configuration of an application service provider-based contingent workforce management solution. (Hourly contractor.) [See also above—group was shifted to a different business unit between December 2004 and November 2005]
- Software Requirements analysis, project estimation and sales support. (Hourly contractor.)
- Maintenance and user interaction changes to two sites selling consumer-oriented home products. Included migration to CSS-based formatting, and heavy modification of existing ASP code and SQL queries. (Hourly contractor.)
- Scripted and performed voiceover narration for a Johnson & Johnson Ortho-Clinical Diagnostics marketing video. (Hourly contractor.) (August 2002)
- Developed detailed use-cases for an automated blood-analysis device, for Ortho-Clinical Diagnostics, as part of a team effort to deliver a detailed system Requirements Specification. (Salaried contractor.) (December 2001 through April 2002)
Web Developer – Xelus, Inc.
December 2000 to November 2001
Provided web development support for the Marketing and IT deparments. (Reported to the Manager of Internet Communications.) (Note: Xelus, Inc. has since been dissolved.)
- Developed and documented new presentation layer architecture for the Xelus, Inc. corporate website (formerly at http://www.xelus.com/). Primary design goals were ease of maintenance by non-technical personnel, and ability to easily alter site-wide look and feel. Both were achieved through careful segregation of content, presentation code, and information architecture. Development required extensive work in ASP, using VBScript and a few third-party components, as well as client-side code for forms validation and browser compatibility detection. (Documentation and code samples available.)
- Worked with the Manager of Internet Communications and sales and marketing support personnel to create site functionality supporting sales and marketing initiatives.
- Developed a web-based employee directory using Microsoft's ADSI to access an LDAP directory of employee data, for internal use at Xelus, Inc. (Subsequently ported to access an Exchange 5.5 directory.
- Neared completion on a web- and email-based forms workflow management system for internal use at Xelus, Inc, using ASP with VBScript, and client-side JavaScript for form validation/control and page redirection.
Consultant/Lead Consultant - Spherion Corporation, Technology Group
March 2000 to December 2000
Lead Consultant in the Enterprise Applications Integration practice.
- Lead Consultant on a four- to seven-developer team responsible for the four sites in the Element K's Training.com product family. Training.com provided a customer-specific look-and-feel on top of a simple information and application architecture while maintaining a segregation of content from presentation code. My responsibilities included being the primary requirements interface with the client, creation of design documentation, and review of all code and code documentation. (Training.com has since been deprecated in deference to Element K's next-generation "Knowledge Hub" product family.) All server-side development was done using ASP with VBScript. (Salaried contractor.)
Web Developer - Ziff-Davis Education
March 1998 to February 2000.
Presentation layer (ASP, HTML, CSS, JavaScript) development for websites and web-based products in the "Corporate ZDU" family of corporate training solutions.
- Presentation layer design and development, and ASP and HTML and development for websites in the "Corporate ZDU" (formerly at http://welcome.zdu.com/) product family (now all accessed by login at http://www.ElementK.com/). The Corporate ZDU line of products was intended to deliver a full spectrum of training resources to corporate clients. Activities included:
- Presentation layer design, HTML and ASP development for Corporate ZDU (http://welcome.zdu.com/) (now at http://www.ElementK.com/).
- Customization of O'Reilly WebBoard message board user interface for use in online classroom environment at Corporate ZDU (new message boards live in December 1999, superceded by a superior product using the same UI design in March 2000).
- Interface design, DHTML and ASP development for ZDU Corporate Administration (formerly at http://admin.zdu.com/).
- Interface redesign and implementation for the QuickSkill.CD browser-based training product.
- ASP development, web page redesign and redesign implementation for Corporate LearnItOnline (formerly at http://corp.learnitonline.com/).
- Presentation layer and information architecture design, ASP development, web page redesign and redesign implementation for Corporate LearnItOnline. (Due to the simplicity of its interface and the stability of the application, LearnItOnline remained online for more than three years beyond its scheduled replacement date. It later served as the basis for the Training.com family of products—see above.)
- Implemented and maintained multiple technical support areas for several now-defunct Ziff-Davis Education software products: (Note: All sites have since ceased service as their product lines were removed from the market or moved to different business units.)
- Conceived and implemented online resources website for LearnPro courseware (since removed from service, along with the LearnPro courseware line).
- Administered webserver for Software and Courseware Support, LearnPro Courseware Resources and SkillTech Seminars websites for Ziff-Davis Education.
Webmaster - Ziff-Davis Support Publishing
February 1997 to March 1998.
Business-unit webmaster for a vendor of custom-packaged technical support content. (ZD Support Publishing was a business unit of Ziff-Davis's ZD Education division. The business unit was sold to Microhouse International in March 1998.) (Hourly contractor.)
- Maintained Ziff-Davis Support Publishing's marketing website (formerly at http://www.supportonsite.com/), including traffic analysis, site promotion, search engine registration and follow up, and coordination of administration functions with ISP.
- Worked closely with Marketing Manager and graphic designers to develop and implement new site designs.
- Developed new sub-sites in support of marketing and sales initiatives, including marketing copy, page layout and interaction design.
- Participated in production and development of browser-based knowledgebase products at Ziff-Davis Support Publishing, and in deployment of Support On Site products for web-based delivery. (The products were sold to Microhouse International, along with the business unit, in March 1998.)
- Implemented new technical support area for Support On Site products (formerly at http://www.suppsite.com/techsupport/).
- Served as interim webmaster for Logical Operations / Ziff-Davis Education during Spring 1997.
Microcomputer Support Specialist - Nazareth College of Rochester Academic Computing
May 1996 to December 1996.
Microcomputer support for all academic (that is, non-administrative) microcomputers at a 3000-student college.
- Responsible for all phases of microcomputer support for all faculty and academic staff (about 150 systems), including specification/purchasing, setup/configuration, troubleshooting and end-user application support.
- Performed system and application troubleshooting on networked microcomputers running primarily Windows NT Workstation, Windows for Workgroups, and MacOS 7.5.x.
- Delivered microcomputing instruction to Nazareth freshmen and computing lab assistants.
- Supervised student computing lab assistants.
Software Instructor / Instructional Developer - University of Rochester Computing Center
February 1992 through May 1993.
Trained members of the University of Rochester community in office productivity software, developing or participating in team development of new courseware as needed.
- Developed two modules in a new 12-part, modular WordPerfect course.
- Developed and taught class in DOS hard-disk management.
- Regularly taught classes in DOS and WordPerfect 5.1.
IBM Technical Assistant / Help Desk Consultant - University of Rochester Computing Library and Resources Center (CLARC)
May 1992 through May 1993, and September 1991 through May 1993, respectively.
Leader of the CLARC "PC Team" (May '92 through May '93), and Help Desk consultant.
- Led a team responsible for maintaining, configuring, and repairing IBM-compatible PCs in public and instructional area
- Solved microcomputer problems for members of the University community.
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